...on the eleventh day of Christmas my green friend gave to me...eleven solar shades, ten wax wraps, nine tubes of caulk, eight cotton socks, seven false roselle, six craft beers, five mutual shares, four smart bulbs, three bags of taters, two quarts of milk and a potted cypress tree!
With "green" being one of the hottest topics, thanks to high fossil fuel prices, there is an over-abundance of "green-washing" in everyday living and products. "Green-washing" is the practice of marketing a product or service with "green, energy efficient or sustainable" terms when those products may not really save energy, be sustainable or do not … Continue reading What is “green certification” and why get certified?
Are you one to be "taken in" by green marketing claims? An on-going study of people supporting "Green" companies and products shows many Americans are mislead by "eco-friendly" claims and their perception of the green terms used in marketing various products. Many rely on a "certification badge" even if that certification was fabricated by … Continue reading Confusion about “Green” marketing claims