Who am I…why green?

Hi, my name is Jeannette Moore and I have been on some great journeys in my life and continue to follow interesting, new paths of education.  I am a licensed Real Estate Broker in Florida, owner of Green Florida Properties. I began my real estate career in 1985 while working as a financial planner for a large, international brokerage firm, working with real estate investment trusts.  In 1990, after leaving the brokerage business, flying hot air balloons and deep-sea fishing, I was drawn back to real estate and entered the residential real estate market in the seaside community where I lived.  I enjoyed working with buyers, sellers and staging homes I listed.

My first year in business I was named “Rookie of the Year” for a large real estate firm with 7 offices.  After 5 years of listing and selling homes, and obtaining every credential possible, I decided to take commercial real estate courses to increase my knowledge. Office buildings and warehouses were not that appealing to me so I came up with my own niche, selling bed and breakfasts inns and small hospitality properties. As these small hospitality properties were what I coined “resimercial – hybrid residential- commercial properties”, there were special attributes and nuances related to these properties that needed to be understood to market and sell these properties.  I took several courses to learn the basics of innkeeping as well as setting up a couple vacation rentals as my introduction into the “hospitality” industry. I became known as Florida’s “Dream Inn Broker” and spoke at B&B conferences throughout the Southeast.

As a participant in Earth Day 1970, my green roots kept tugging at me, especially after setting up a composter, organic garden, 7 rain barrels for harvesting rainwater and 3 rain-chains to direct water to “rain gardens”.  It was only natural to learn more about green and sustainability.

As the first real estate Broker north of Melbourne, FL to earn the NAR (National Association of Realtors) Green designation and one of the first in Florida to become a certified EcoBroker, I continue my education by attending every possible course on energy related topics. In addition I have become one of four NAR Instructors in Florida certified to teach the 2-day GREEN designation course. To facilitate listing and searching for energy features in a home I made a proposal to my local Board of Realtors on Earth Day 2010, to add green fields to the Multiple Listing database.  The green features were added one year later on Earth Day 2011, making my local Multiple Listing Service one of the first few in Florida to adopt these fields.  Now working with energy conscious Buyers and Sellers is much easier and the incentive for builders and remodelers is greater.

When not listing and showing properties, you can find me remodeling my 1950’s concrete block home in St Augustine to be as green as possible,  I hope to share things I have learned, resources, ideas and readers’ comments with those interested in joining my journey or just reading what small things you can do to be greener and healthier.

No “green-washing” here, so if you would like to work with a Real Estate Broker who is knowledgable in energy efficient features and indoor air quality I look forward to hearing from you!

Jeannette Moore
Green Florida Properties

One thought on “Who am I…why green?

  1. Pretty cool jeannette.. I like the green stuff I used to work in Montana and took classes in Seattle on green plasters for interior and exterior finishes for houses also lime paints that live on the walls all very interesting… Hope to see you at the beach soon, Tristan, Jennifer and Zak..


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